Display Ads

The SWNA Display Ad Department acts as a liaison between the advertiser and our member newspapers.

With one phone call you can talk to one of the reps and your ad will be placed in 1 to 84 member papers.The Display Department will look after your order from booking to invoicing.

Targeting Markets Strategically

Talk with one of our representatives about your display ad strategy. We'll help you book the most cost-effective combination of our 84 member newspapers. We'll also handle your order from booking to invoicing.

Need more information to help you target your ads? Our powerful Market Analyzer

tool will help you target your advertising messages.

Market Analyzer

Market Analyzer is a powerful web-based application that uses data from the most current Stats Canada census to create a ?footprint? representing each newspaper's coverage area. Market Analyzer is a dynamic tool you can use to measure potential markets with in-depth statistical data that takes the guesswork out of your ad or press release placements.

With Market Analyzer you can

• Search for specific towns served by member papers
• Upload your own customer data files and view which newspapers cover your existing customers
• Conduct in-depth market penetration analysis
• View and compare detailed coverage area maps for each paper
• Rank markets based on any selection criteria

For more information call us at 306.382.9683 or 800.661.7962, extension 309.

AdWest

Do you need to reach community newspaper readers in Manitoba and Alberta, as well as Saskatchewan?

AdWest makes it quick and easy for you to place your ad in community newspapers in Alberta, Saskatchewan or Manitoba. All it takes is one call; Ad West is a full service, one-stop ad planning and buying service. AdWest also offers these products and services to help you reach your target audiences.

Making Your Job Easier

Our ?One order ? One bill? system makes your job easier and quicker. Place your message in one paper, a selected group or all 84 member papers, and we'll look after the insertion orders and tear sheets. You'll receive one invoice with the proof of publication.

What we need to know

To provide you with fast, economical bookings we need the following information from you:

• size of the ad
• list of newspapers for bookings
• weeks in which you want your ad to appear
• electronic copy or PDF
• advertising caption ?heading?
• positioning request
• color requirements

To realize cost savings for our advertisers, we offer standardized column widths. We prefer electronic delivery of ads in PDF format. Download the file ?Display Mechanics? for more information on creating PDFs for our papers. We also accept ads in Quark Express, PageMaker and MS Word, but there will be a charge of $15 per ad to convert to PDF. Digitized ads are posted to our internal server for deliver to member papers. There is a processing fee of $3 per paper.

PDF Checklist

• Embed all fonts
• Don't use colour in a black and white ad
• Don't use CMYK images in Spot Colour ads
• Don't enable any security settings
• Use 200 dpi for grayscale and colour; 600 dpi for black and white images
• set the line frequency to 85 lpi
• Don't use jpeg compression
• Send a composite and separated version of colour ads
• Make compatible with Acrobat version ?
• Print a test before sending
• An 85% line screen is an average for most ad materials, although certain materials may require more specific instructions or information.

Special Notes

Double Page Spreads: There is a charge for one extra column (the gutter) for double page spreads.

Guaranteed Placement: SWNA will note your request for ad positioning, but cannot guarantee it. A member paper may have already booked your preferred space with a local advertiser, without us being aware of it.

Display Ad Deadlines and Cancellations

To ensure placement, we must receive all materials and bookings by 2:00 PM Thursday the week prior to publication. A $3 late booking fee will apply to any bookings received after the deadline. The same deadline applies if you need to cancel a booking. If a cancellation is received after the deadline, the client will have to pay for the space booked.