The Saskatchewan Weekly Newspapers Association was established in 1914. Our job is to offer a convenient and cost effective way to buy advertising, place classifieds or issue a press release to our member newspapers all across Saskatchewan and the North West Territories.
Our 66 member newspapers not only reflect life in the communities they serve, they are a central part of Saskatchewan’s and the North West Territories’ unique lifestyle. Every week our member papers connect with over 500,000 readers across Saskatchewan.
Our mission is simple. SWNA can take you to every community in the province, conveniently and cost effectively. All it takes is one call to the SWNA office at 306.382.9683.
AdWest Marketing New Readership Study Proves Urban Vs Rural Divide Not Just a Theory
Results from AdWest’s new study, How Geography Impacts Media Access, Usage and Consumption, confirm that there is in fact, a marked difference in media habits in urban centers greater than 50,000 population and those in smaller communities across rural Saskatchewan and Manitoba
The study, commissioned by AdWest Marketing and conducted by Totum Research Inc. is based on a sample of 750 phone interviews with people living in various sizes of communities under 50,000 population. It confirms that several factors, most of which are less prevalent in urban markets, bind rural households more tightly to traditional media, printed local newspapers in particular.